Examlex
The Republican presidential administrations of Ronald Reagan and George Bush, Sr., showed:
Entry Strategy
A planned method of delivering goods or services to a new target market and distributing them there.
Risky Business
Activities or ventures that involve a high degree of uncertainty and potential for financial loss, but also an opportunity for significant rewards.
International Marketing
The practice of marketing goods or services beyond domestic borders, taking into consideration the diverse conditions of global markets.
Strategic Alliance
A partnership between two or more companies to pursue a set of agreed upon objectives while remaining independent organizations.
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