Examlex
All of the following statements about the EU are true EXCEPT:
Similarities
Refers to the aspects or characteristics that are alike or comparable between two or more entities.
Segmenting
Segmenting, or market segmentation, involves dividing a target market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing strategies.
Marketing Actions
A set of strategies implemented by a company to promote and sell its products or services.
Customer Needs
The wants and preferences that consumers have regarding a product or service that drive their buying behavior.
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