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If people did not ethically behave, trust is not possible.
Marginal Revenue
The additional revenue that is gained from selling one more unit of a good or service.
Purely Competitive Firm
An enterprise that operates in a perfectly competitive market, where it is a price taker due to the homogeneity of products and the presence of many buyers and sellers.
Market Price
The market rate at which an asset or service can currently be acquired or disposed of.
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