What Is the Last Step in the New-Product Development Process

question 29

Multiple Choice

What is the last step in the new-product development process?

• A) A global product
• B) Concept testing
• C) Business analysis
• D) Market testing
• E) Commercialization

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Definitions:

Bipolar

A disorder characterized by significant mood swings including manic and depressive episodes.

Communication

The act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules.

Delusions

False beliefs held with strong conviction despite superior evidence to the contrary, often found in psychological conditions.

Obsessions

Persistent, unwanted thoughts that cause distress or anxiety.