Bypassing Channels of Distribution by Using Marketing and Sales Offices

question 43

Short Answer

Bypassing channels of distribution by using marketing and sales offices located in foreign countries refers to _______.

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Definitions:

Social Intelligence

The monitoring, collection, and analysis of socially generated data and the resultant strategic decisions.

Strategic Decisions

Major choices or judgments made by an entity that significantly influence its direction and affect its overall success.

Monitoring

Monitoring involves the continuous observation, checking, and systematic assessment of processes or activities over a period of time for the purpose of ensuring compliance with standards or progress towards objectives.

Yelp Effect

The impact of user-generated online reviews (particularly on Yelp) on the reputations and business outcomes of establishments, especially restaurants and local services.