When Shown a Picture of a Poodle, Most Adults Will

question 25

Multiple Choice

When shown a picture of a poodle, most adults will first classify it as _____.

• A) an animal
• B) a dog
• C) a mammal
• D) a highbred

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Definitions:

Mass Customization

A marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Market Segmentation

The process of dividing a heterogeneous market into smaller, more homogeneous groups of customers with similar needs, characteristics, or behaviors.