The ________ Motive Causes Us to Look for a Certain

question 75

Multiple Choice

The ________ motive causes us to look for a certain amount of novelty and complexity from our environment for no apparent reason.

• A)sensory
• B)social
• C)drive
• D)arousal

Recognize the importance of conducting a SWOT analysis in strategic planning.

Identify the factors influencing the marketing environment (CDSTEP factors).

Explain the STP (Segmentation, Targeting, Positioning) process in marketing.

Understand the concept of market segmentation and its importance in marketing strategies.

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Definitions:

Animal Communication

The transmission of information from one animal to another, such as through sounds, visual displays, or chemical signals, to influence behavior or social interactions.

Instinct

Instinct refers to the innate, typically fixed patterns of behavior in animals that are responses to specific stimuli, guiding survival and reproductive actions.

Innate Behavior

A type of behavior that is hard-wired and genetically coded, manifesting without the need for learning or experience.

Altruism

A selfless act of concern for the well-being of others, often at a personal cost.