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According to George Herbert Mead,children learn to take the role of important people in their lives,especially parents,as they model themselves after them.Mead referred to these important people as
Bank of Nova Scotia
A multinational Canadian banking and financial services company also known as Scotiabank.
VALS Profile
A psychographic tool developed to categorize consumers into types based on their values, attitudes, and lifestyles to better understand buying behavior.
Drive
An innate or learned psychological factor that compels or motivates an individual's actions toward a particular goal.
Customer Value
How a customer views the value of a product or service compared to other available options.
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