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Timothy and Kiley were asked to violate a norm by their sociology professor.They choose to go to the mall and use the up-escalator to go down and the down-escalator to go up.They watched the reactions of others and wrote a paper describing the experience.Which methodological tool were Timothy and Kiley using?
Income Effect
The income effect describes how changes in consumers' income impact their purchasing choices, typically affecting the quantity of goods consumed.
Marginal Utility
The further benefit or pleasure derived by consuming an extra unit of a good or service.
Utils
A theoretical unit of measurement used in economics to quantify the level of satisfaction or happiness that a consumer derives from the consumption of goods and services.
Rational
Describes a decision maker who chooses the available option that leads to the outcome he or she most prefers.
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