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Describe the argument for Canada being the first postmodern culture.
Market Modification
Strategies used by companies to change the characteristics of the marketplace to improve competitiveness and customer appeal.
Discontinuous Innovation
A breakthrough product or service that creates a completely new market or drastically changes both the existing market and consumer habits.
Market Modification
The process of changing a market’s dynamics, including product offerings, pricing strategies, and customer engagement to achieve better performance or competitive advantage.
Product Repositioning
The strategic process of changing a product's place in the market by altering its image, target audience, or distinct features.
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