Which of the Following Canadians Is Most Likely to Watch

question 112

Multiple Choice

Which of the following Canadians is most likely to watch 15 hours or more of television each week?

• A) Marilyn from Edmonton, Alberta
• B) Jeff from Victoria, British Columbia
• C) Betty from Charlottetown, Prince Edward Island
• D) Wesley from Iqaluit, Nunavut

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Definitions:

Brand Engagement

A measure of the attachment and interaction between a customer and a brand, including how actively involved the customer is with the brand.

Brand Persona

A representation of a brand's identity, character, and values as perceived by its audience.

Audience Specialization

The process of tailoring content, products, or services to meet the specific needs or interests of a particular segment of the market.

Social Objects

Items or concepts in social media that people engage with and talk about, which can form the basis of community building and interaction.