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What Is the Flexible Self and How Is It Created

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What is the flexible self and how is it created?


Definitions:

Optimism

The inclination to maintain a hopeful and positive outlook on the future or the outcome of specific situations.

Branding

The process of creating a unique image, identity, and position for a product, service, or organization in the consumer's mind through marketing strategies.

Profits

The financial gain obtained when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.

Cultural Expression

The representation of a community's beliefs, customs, and way of life through various forms such as art, music, or literature.

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