Which Theory Suggests That People Attempt to Maximize Their Benefits

question 72

Multiple Choice

Which theory suggests that people attempt to maximize their benefits and minimize their costs?

• A) rational choice
• B) symbolic interactionism
• C) dramaturgy
• D) emotion management

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Definitions:

Sales Presentation

An opportunity to formally communicate the value proposition of a product or service to potential buyers, often using visual aids and demonstrations.

Prestige Suggestion

A marketing technique where a product or service is associated with high social status or exclusivity to attract customers.

Sales Presentation

A strategic, structured pitch or dialogue designed by a salesperson to highlight a product's or service's benefits and persuade a customer to make a purchase.

Proof Statements

Convincing or persuasive statements used in sales and marketing to validate the benefits or effectiveness of a product or service.