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In an Argument in Class About the Homogenizing Effects of Globalization,Freja

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In an argument in class about the homogenizing effects of globalization,Freja points out that even in multinational chain stores and restaurants,there are locally influenced differences in what is available and desirable.Which of the following theories could Freja draw upon for support for her argument?


Definitions:

Primary Motivation

The fundamental drives or needs that initiate and guide behavioral or psychological processes.

Ego-Ideal

A component of the personality in psychoanalytic theory that represents an individual's ideal self and standards.

Correct Behaviors

Actions or responses that are deemed appropriate or desirable within a particular social or moral context.

Ego

In psychoanalytic theory, the part of the personality responsible for dealing with reality while mediating between the desires of the id and the morals of the superego.

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