Examlex
Acid rain is a form of oxygen that blocks ultraviolet radiation coming from the sun.
First Home
Typically refers to the first house that a person or family purchases and lives in.
Consumer Decision-Making Process
The steps that consumers go through before, during, and after making purchases, including need recognition, information search, evaluation, purchase, and post-purchase behavior.
Problem Recognition
The initial step in the consumer decision-making process, where an individual realizes a difference between their current state and a desired state.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
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