________ Is the State of Alertness or Arousal That Allows

question 21

Multiple Choice

________ is the state of alertness or arousal that allows the individual to focus on a selected aspect of the environment.

• A) Sensation
• B) Perception
• C) Attention
• D) Habituation

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Definitions:

Marginal Utility

The boost in happiness or utility a consumer gets from buying one more unit of a product or service.

Utility Maximization

The economic principle that individuals seek to obtain the highest level of satisfaction or utility from their consumption choices, given their preferences and constraints.

Hypothetical Consumer

A model or theoretical individual used in economics and marketing to represent and analyze consumer behavior and decision-making processes.

Utility Maximization

The economic principle that individuals or firms attempt to allocate their resources in a manner that maximizes their satisfaction or profit.