Peer Pressure Is

question 79

Multiple Choice

Peer pressure is

• A) is particularly strong for adolescents.
• B) predominantly a popular-child phenomenon.
• C) of greatest influence with antisocial behaviors.
• D) not associated with prosocial behaviors.

---

Definitions:

Brand Awareness Rate

A measure of how recognizable a brand is among its target audience and the extent to which consumers are able to identify the brand under different conditions.

Place-Based Media

Advertising and promotional material specifically designed and located in particular places where certain groups of people gather or pass by, such as malls, offices, and public transportation.

Nontraditional Advertising

Marketing efforts that utilize unique methods outside of standard broadcast, print, and online advertisements to reach consumers.

Continuous Schedule

A media scheduling strategy that spreads advertising evenly across the entire planning period, without interruption.