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Customer Relationship
The interactions and bond between a business and its customers, focusing on long-term engagement and satisfaction.
Service Orientation
A business approach that prioritizes customer satisfaction and delivers quality service as a fundamental value and goal.
Societal Marketing Concept
A marketing approach that considers not only the demands of consumers but also the interests of society as a whole by focusing on sustainability and ethical practices.
Social Responsibility
The obligation of companies to act in ways that benefit society at large, beyond their own interests or profit.
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