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Reverse Innovation
A strategy where products are initially developed for emerging markets and then adapted for more developed markets.
Disruptive Innovation
A term describing innovations that fundamentally change industry dynamics by introducing simplicity, convenience, accessibility, and affordability.
Transformational Innovation
Radical or groundbreaking changes in products, processes, or business models that significantly alter the dynamics of the marketplace or industry.
Incremental Change
Gradual modifications or improvements made over time to processes, products, or systems.
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