When an Advertising Creative Takes an Idea and Transforms It

question 95

True/False

When an advertising creative takes an idea and transforms it into an ad,the process is known as encoding in a communications model.

---

Definitions:

Standardization

In psychological testing, the process by which one obtains and organizes test scores from various population groups, so that the results of a person’s completing a test can be compared to those of others of his or her gender, in his or her age group, and so on.

Population Groups

Categories of individuals, often distinguished by sociodemographic or genetic characteristics, used in the analysis of epidemiological and sociological research.

Test Scores

Quantitative measures used to evaluate and compare an individual’s knowledge or understanding in a specific area or subject.

Validity

The extent to which a concept, conclusion, or measurement is well-founded and corresponds accurately to the real world.