All of the Following Are Marketing Communication Trends That Have

question 91

Multiple Choice

All of the following are marketing communication trends that have emerged during these turbulent times except:

• A) accountability
• B) rising costs of media space and time
• C) changes in tasks performed by all of the players involved in an advertising program
• D) explosive development of alternative media

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Definitions:

Desired Behavior

A specific action or response that is targeted for increase or improvement in various settings, including psychological therapy and behavior modification programs.

Respondent Behavior

A type of behavior in psychology that is elicited by a stimulus, and is reflexive or involuntary.

Operant Behavior

Behavior that is controlled by consequences, including rewards and punishments, following the behavior.

Pavlov

A Russian physiologist best known for his discovery of classical conditioning, where an organism learns to associate a neutral stimulus with a reflexive response.