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Kodak's marketing team identifies a group of people who are most likely to use the company's new digital photo technology and creates advertisements specifically for them. In a communication model, these individuals are:
Dementia
A group of symptoms affecting memory, thinking, and social abilities severely enough to interfere with daily functioning.
Confusion
A state of being bewildered or unclear in one’s mind about something, often temporary, and can be caused by various medical or psychological conditions.
Suicide Risk
The likelihood that an individual will attempt to take their own life, often associated with mental health disorders such as depression.
Sadness
A common emotional state featuring feelings of unhappiness and low mood.
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