While Browsing the Internet, a Consumer Encounters a New Pop-Up

question 26

Multiple Choice

While browsing the Internet, a consumer encounters a new pop-up ad every time a new page is opened. This is an example of:

• A) advertising effectiveness
• B) perceptual distortion
• C) clutter
• D) brand parity

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Definitions:

Administration Department

A functional area within an organization responsible for overseeing the operations and ensuring the business runs smoothly.

Information Technology

The use of computers and telecommunications equipment to store, retrieve, transmit, and manipulate data.

Emergency Room

A specialized department in a hospital that provides immediate treatment to patients with acute illnesses or injuries.

Intensive Care

Specialized medical and nursing care for patients with severe illnesses or injuries, typically provided in an intensive care unit (ICU).