The Second Element of an IMC Marketing Plan,following a Situation

question 90

Multiple Choice

The second element of an IMC marketing plan,following a situation analysis is a(n) :

• A) situational analysis
• B) marketing budget
• C) marketing objectives
• D) marketing strategies and tactics

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Definitions:

Compounded Semi-annually

Refers to the process where interest is calculated and added to the principal sum of a deposit or loan twice a year.

Compounded Monthly

A method of calculating interest where the accrued interest is added to the principal sum each month, so that each successive calculation includes interest on the interest.

RRSP

A Registered Retirement Savings Plan, which is a retirement savings and investing tool for employees and the self-employed in Canada.

Compounded Annually

Interest on an investment that is calculated once a year and added to the principal sum of the investment.