The Two Types of Buyer Behaviors the Marketing Team Must

question 66

Multiple Choice

The two types of buyer behaviors the marketing team must understand are business-to-business behaviors and:

• A) local community activities
• B) governmental purchase
• C) consumer buyer behaviors
• D) competitive actions

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Definitions:

Dunkin' Donuts

A multinational coffee and donut company known for its wide variety of baked goods and beverages.

Doughnuts

A type of fried dough confection or dessert food, typically ring-shaped or without a hole and filled with various sweet fillings or toppings.

Puerto Rico

An unincorporated U.S. territory located in the northeastern Caribbean Sea, known for its rich culture, tropical climate, and historic sites.

Marketing Strategy

A comprehensive plan formulated by a business to achieve specific marketing goals and objectives through targeted actions.