Promotions Which Are Directly Oriented to End Users and Include

question 19

Multiple Choice

Promotions which are directly oriented to end users and include coupons,contests,premiums,refunds,rebates,free samples,and price-off offers are:

• A) consumer promotions
• B) rebate programs
• C) direct marketing programs
• D) trade promotions

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Definitions:

Customer Relationship Management

A strategy for managing a company's interactions with current and potential customers, typically involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Supply Chain Management

The coordinating and managing of all activities involved in sourcing, procurement, conversion, and logistics management of products.

Computerized System

An electronic system that uses computers and software to manage, control, or perform a task or process.

Manual System

A system where operations, transactions or processes are carried out without the use of automated or electronic systems, typically involving physical documentation and human intervention.