Michael Buys a CD Player from the Closest Store Because

question 74

Multiple Choice

Michael buys a CD player from the closest store because he doesn't think there is much of a difference between brands.This is an example of:

• A) a poor quality IMC program
• B) standardization
• C) marketing integration
• D) brand parity

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Definitions:

Social Positions

The status or rank that an individual holds within a society, often influenced by factors such as occupation, wealth, and family background.

African-Americans

A racial or ethnic group in the United States with ancestry from the black racial groups of Africa, historically subjected to slavery and discrimination but with a rich cultural heritage and significant contributions to American society.

Asian-Americans

Americans of Asian descent, a diverse group including individuals with origins in East Asia, Southeast Asia, or South Asia.

Dawes Severalty Act

A 1887 law aimed at assimilating Native Americans into American society by dividing tribal land into individual plots for ownership.