Implied Names

question 73

Multiple Choice

Implied names:

• A) reveal what the company does
• B) capture the essence of the idea behind the brand
• C) contain recognizable words or word parts that imply what the company is about
• D) do not reflect the company's good or services, but instead something that is unique, different, and memorable

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Definitions:

Electroconvulsive Shock Therapy

A psychiatric treatment in which seizures are electrically induced in patients to provide relief from mental disorders.

Schizophrenia

A long-term mental disorder involving a breakdown in the relation between thought, emotion, and behavior, leading to faulty perception, inappropriate actions and feelings, withdrawal from reality and personal relationships into fantasy and delusion, and a sense of mental fragmentation.

Depression

A common and serious medical illness that negatively affects how one feels, thinks, and acts, characterized by feelings of sadness and/or a loss of interest in activities once enjoyed.

Schizophrenia

A mental disorder characterized by abnormal behavior, strange speech, and a decreased ability to understand reality.