Creating a Perception in the Consumer's Mind Regarding the Nature

question 38

Multiple Choice

Creating a perception in the consumer's mind regarding the nature of a company and its products relative to the competition is called:

• A) product positioning
• B) brand management
• C) stimulus codability
• D) changing a corporate image

---

Definitions:

Declarative Memories

Memories of facts, rules, concepts, and events (“knowing that”); they include semantic and episodic memories.

Semantic Memories

A subcategory of declarative memory that records the meanings, understandings, and other concept-based knowledge unrelated to personal experiences.

Episodic Memories

Memories of specific events or experiences, including the context in which they occurred, such as time and place.

Implicit Memory

A type of memory in which previous experiences aid the performance of a task without conscious awareness of these previous experiences.