The Perception That All Brands Are Essentially the Same Is

question 116

Multiple Choice

The perception that all brands are essentially the same is called:

• A) brand equity
• B) brand parity
• C) flanker branding
• D) the private label problem

---

Definitions:

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, driven by desires or needs.

Power

Power is the ability or capacity to influence or control the behavior of others or the course of events.

Prison Rape Rate

The frequency with which inmates experience sexual assault or rape within a prison setting.

Convicts

Individuals who have been found guilty of a crime by a court of law and sentenced to imprisonment.