Which Is a Flanker Brand

question 94

Multiple Choice

Which is a flanker brand?

• A) the offering of two or more brands in a single marketing offer
• B) the joint venture of two or more brands into a new product or service
• C) development of a new brand by a company in a good or service category where it currently has an offer
• D) a brand with the same name in a different industry

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Definitions:

Entrepreneurs

Individuals who create, organize, and operate businesses, taking on greater than normal financial risks in order to do so, often seen as innovators who drive economic growth.

Traders

Individuals or entities engaged in the buying and selling of goods, services, or financial instruments, often acting as intermediaries in trade transactions.

Birthday Party

A celebration or gathering marking the anniversary of a person's birth.

Generalized Reciprocity

A form of exchange where goods or services are given without an immediate or specific expectation of return, often found in close relationships.