Cooperative Branding Is

question 193

Multiple Choice

Cooperative branding is:

• A) private labeling with a major brand
• B) placing one brand in another as a form of cooperation
• C) the joint venture of two or more brands in one product
• D) the marketing two brands together to encourage co-consumption

---

Definitions:

Equal Pay Act

A U.S. law enacted in 1963 aimed at abolishing wage disparity based on sex by ensuring that men and women are given equal pay for equal work in the same establishment.

Equal Wages

The principle or practice of paying the same salary to employees in the same position and qualifications, regardless of gender, ethnicity, or other discriminatory factors.

Equal Pay Act

A federal law aimed at abolishing wage disparity based on sex by ensuring that men and women receive equal pay for equal work.

Substantially Equal Work

A principle in employment law that requires employees performing jobs that require substantially similar skill, effort, and responsibility to be paid equally, regardless of gender or other discriminatory bases.