In Dual-Channel Marketing,if the Benefits Sought from a Product Differ

question 217

True/False

In dual-channel marketing,if the benefits sought from a product differ between the consumer and b-to-b markets,the best marketing strategy is to create separate communication messages.

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Definitions:

Fraction

A mathematical expression representing the division of one quantity by another, denoting parts of a whole or a ratio.

Nearest Tenth

A term used in mathematics to round a number to the first decimal place.

Product

A good or service offered by a company to customers.

Base

In mathematics, the number that is raised to a power in exponential expressions or the substance in chemistry that accepts protons or donates electrons.