The Individual That Is Most Likely to Spend the Greatest

question 86

Multiple Choice

The individual that is most likely to spend the greatest amount of time in an external search for information is the consumer that has:

• A) a low level of knowledge about the product category.
• B) an extensive knowledge of the product category.
• C) some knowledge of the product category, but not enough to make an intelligent decision.
• D) a low educational level.