The Member of the Buying Center Who Is Most Likely

question 188

Multiple Choice

The member of the buying center who is most likely to negotiate the price is the:

• A)user.
• B)influencer.
• C)buyer.
• D)gatekeeper.

---

Definitions:

M1

The most liquid components of the money supply, including cash, demand deposits, and other liquid deposits against which checks can be written.

Passbook Savings Accounts

A type of savings account where transactions are recorded in a physical booklet, traditionally offering low interest rates.

Double Coincidence of Wants

A situation in a barter system where two parties each hold an item the other wants, allowing them to exchange goods directly without the need for money.

M1

A category of the money supply that includes physical currency and coin, demand deposits, traveler's checks, and other checkable deposits.