The Members of the Buying Center Who Authorize Purchasing Decisions

question 66

Multiple Choice

The members of the buying center who authorize purchasing decisions are called:

• A)users.
• B)influencers.
• C)deciders.
• D)buyers.

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Definitions:

Market Segmentation

The process of dividing a broader market into smaller, distinct groups of consumers with similar needs, characteristics, or behaviors who might require separate products or marketing mixes.

Marketing Plan

A comprehensive document or blueprint that outlines advertising and marketing efforts for the coming year; it encompasses strategies, costs, and action steps.

SWOT Analysis

A strategic planning tool that assesses Strengths, Weaknesses, Opportunities, and Threats to an organization, used to formulate strategies.

Market Segmentation

The act of segmenting a target market into smaller, more specific groups of consumers who possess similar traits and requirements.