In the Business-To-Business Buying Process,the Step That Follows Need Identification

question 41

Multiple Choice

In the business-to-business buying process,the step that follows need identification is:

• A) identification of a problem
• B) establishment of specifications
• C) identification of alternatives
• D) appointing a committee

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Definitions:

Rate Of Return

A measure of the gain or loss on an investment over a specified period, expressed as a percentage of the investment’s initial cost.

Cash Flows

The net amount of cash being transferred into and out of a business, typically categorized into operating, investing, and financing activities.

Present Value

Present Value refers to the value today of an amount of money that is to be received in the future, adjusted for a certain rate of return.

Interest Rate

The amount charged, expressed as a percentage of principal, by a lender to a borrower for the use of assets.