Product Positioning Is the Perception Created in the Consumer's Mind

question 142

True/False

Product positioning is the perception created in the consumer's mind regarding the nature of the competition and the external environment.

---

Definitions:

Defensiveness

A psychological reaction characterized by the need to protect oneself from criticism, perceived threat, or vulnerability, often hindering open communication.

Body Orientation

Body orientation refers to the positioning of an individual’s body, which can communicate attitudes, feelings, or intentions non-verbally in social interactions.

Nonverbal Communication

The process of conveying a message without the use of words, through gestures, facial expressions, and body language.

Less Positively

A manner or perspective that is characterized by a reduction in optimism, encouragement, or affirmation compared to a more positive outlook.