A Carryover Effect Means That an Ad Has Been Shown

question 99

True/False

A carryover effect means that an ad has been shown often enough so that the consumer will remember the company when it is time to buy the product.

---

Definitions:

Context

The circumstances, background, or settings that clarify the meaning and implications of an event, idea, or statement, helping to properly interpret communication and actions in a specific situation.

Support

Assistance or backing provided by individuals or organizations, which can be emotional, financial, technical, or practical in nature.

Site Stickiness

A measure of a website's ability to keep visitors engaged and returning, often through compelling content or user-friendly design.

Repeat Visits

The metric or concept in analytics that measures the number of times a person revisits a specific website, location, or service.