A Component of a Communication Market Analysis Is the Examination

question 93

Multiple Choice

A component of a communication market analysis is the examination of customers,which involves:

• A) watching for new marketing communication opportunities by examining all of the available data and information about the market
• B) determining the various needs of each target market
• C) an in-depth analysis of customers in terms of why, where, when and how they buy
• D) an in-depth analysis of competitors, what they offer, and how they communicate with their customers

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Definitions:

Liberia

A country in West Africa known for being founded by freed American and Caribbean slaves in the 19th century.

Slavery

The condition in which individuals are owned by others, who control where they live and at what they work.

Public Life

Activities or roles held in the public sphere, outside of the private domain, involving governance, policy-making, or civic engagement.