Which Concept Explains That Consumers May Recall an Ad from the Past

question 24

Multiple Choice

Which concept explains that consumers may recall an ad from the past and make a purchase because they have seen the ad several times?

• A) a sales-response curve
• B) a marginal analysis
• C) decay effects
• D) carryover effects

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Definitions:

Payroll Register

A payroll register is a detailed document that records all employees' payroll activities, including wages, salaries, deductions, and net pay for a specific period.

Net Pay

The amount of an employee's earnings remaining after deductions, such as taxes and social security contributions, have been made.

Withholding Table

A chart that helps employers determine the amount of taxes to withhold from employees' paychecks based on their earnings and tax status.

FICA Tax Rate

The combined percentages for Social Security and Medicare taxes that employers and employees must pay based on wages or salaries.