The Following Are Methods of Determining Marketing Communications Budgets, Except

question 138

Multiple Choice

The following are methods of determining marketing communications budgets, except:

• A) percentage of sales
• B) sales approximation
• C) meet the competition
• D) what we can afford

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Definitions:

Cash Dividends

Direct payments of profit made to shareholders, proportionate to the number of shares they own.

Treasury Stock

Shares that were first put into circulation by a company and then taken back, diminishing the quantity of shares actively traded on the market.

Small Stock Dividend

A dividend paid in the form of additional shares of the issuing corporation, typically representing less than a 25% increase of the outstanding shares.

Retained Earnings

The portion of net income that is retained by the corporation rather than distributed to its owners as dividends.