The Following Are Methods of Determining Marketing Communications Budgets, Except

question 5

Multiple Choice

The following are methods of determining marketing communications budgets, except:

• A) objective and task
• B) payout planning
• C) sales-response function curve
• D) quantitative methods

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Definitions:

Positive Consequences

Outcomes or effects that increase the likelihood of a behavior being repeated, due to rewarding or reinforcing qualities.

Contingency Management

A behavioral therapy technique that modifies behavior by altering the consequences, often through rewards or punishments, based on the occurrence or non-occurrence of target behavior.

Stimulus Control

A behavioral treatment strategy aimed at limiting exposure to stimuli that trigger unwanted behaviors.

Behavior Therapies

A type of psychotherapy focusing on changing undesirable behaviors through conditioning and reinforcement.