The Method of Consumer Segmentation That Is Based on Population

question 14

Multiple Choice

The method of consumer segmentation that is based on population characteristics is:

• A)demographics.
• B)psychographics.
• C)geographic.
• D)polygraphic.

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Definitions:

Analysis of Resistance

A process in psychoanalysis aimed at understanding a patient's opposition to discussing certain thoughts, experiences, or emotions.

Free Association

A psychoanalytic process where the patient speaks freely about thoughts, feelings, or images that come to mind, used to uncover unconscious desires or conflicts.

Analysis of Transference

A psychoanalytic process that examines the redirection of a patient's feelings for a significant person to the therapist, revealing unresolved conflicts.