Which Method of Segmenting Markets Is Based on the Idea

question 159

Multiple Choice

Which method of segmenting markets is based on the idea that people experience significant external events during their late adolescence and early adulthood that impact their social values, attitudes, and preferences?

• A) demographic
• B) psychographic
• C) generations
• D) geodemographics

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Definitions:

United States

A country located primarily in North America, consisting of 50 states and a federal district.

Information Technology

Information technology pertains to the use and management of computers, software, and networks for storing, retrieving, and sending information, playing a crucial role in communications, data analysis, and business operations.

Intellectual Capital

The intangible value of an organization, including the skills, knowledge, experience, and relationships of its employees.

Knowledge Resources

The information, expertise, and skills that individuals or organizations possess, which can be leveraged to make decisions, solve problems, and create value.