Geodemographics

question 28

Multiple Choice

Geodemographics:

• A) combines census data with psychographic data
• B) segments populations by generations
• C) is a form of global marketing
• D) groups consumers by region

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Definitions:

Optimal Capital Structure

The most favorable blend of debt and equity financing that minimizes a company's cost of capital while maximizing its market value.

Stock Price

The current price at which a share of a company is traded on the stock market.

Optimal Capital Structures

The best mix of debt, equity, and other financial instruments that minimizes the cost of capital for a company while maximizing its value.

Financial Leverage

The use of borrowed funds to increase the potential return of an investment, which also increases the risk of loss.