If a Company Sends Direct Mail to Only the Zip

question 126

Multiple Choice

If a company sends direct mail to only the zip codes of communities that match the firm's best customer profiles, it is using which type of segmentation?

• A) demographic
• B) psychographic
• C) geographic
• D) geodemographic

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Definitions:

Interest Rates

The amount charged by lenders to borrowers for the use of money, expressed as a percentage of the principal, typically over a one-year period.

Existing Loans

Financial obligations that are currently outstanding and have not yet been repaid.

Bank Loan

A sum of money lent by a bank to a borrower at interest, to be repaid over a specified period along with the interest.

Denomination Time Deposits

Time deposits in banks that have a fixed term and are denominated in specific amounts of money.