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What are the characteristics of a viable market segment?
Gestalt Psychology
A theory of mind and behavior that proposes the human brain perceives things as whole patterns and configurations, rather than merely as the sum of their parts.
Psychoanalysis
A set of psychological theories and therapeutic techniques related to the study of the unconscious mind, founded by Sigmund Freud.
Humanistic Psychology
A psychological approach focusing on the comprehensive analysis of individuals and the distinctiveness of everyone's personal experiences.
Behaviorists
Researchers or practitioners who focus on observable behaviors rather than internal mental processes as the key to understanding psychological phenomena.
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