After Deciding to Use Either an In-House or External Advertising

question 217

Multiple Choice

After deciding to use either an in-house or external advertising agency,the third step of an advertising management program is to:

• A) review the company's activities in light of advertising management
• B) select the actual advertising agency
• C) develop an advertising campaign management strategy
• D) prepare a creative brief

---

Definitions:

Admissible In Court

Pertains to evidence that is allowed to be presented before the court as part of the trial proceedings.

Suspected Crime

An act believed to potentially be criminal based on preliminary evidence or suspicion but not yet legally proven.

Search Warrant

A legal document authorized by a judge or magistrate, allowing law enforcement to conduct a search of a premises for evidence of a crime.

Plea Bargaining

The process by which the accused and the prosecutor in a criminal case work out a mutually satisfactory disposition of the case, subject to court approval. Usually, plea bargaining involves the defendant's pleading guilty to a lesser offense in return for a lighter sentence.