With Regard to the Account Size in Determining Whether to Use

question 128

Multiple Choice

With regard to the account size in determining whether to use an external agency or perform the work in-house,the following statements are true,except:

• A) a small account is not usually attractive to a large agency
• B) if 75% of the money cannot be used to buy media time and space, it is better to do the work in-house
• C) if the agency charges more than 25% of the money to design and create the ads, then the account is too small to use an external agency
• D) a small agency is not a viable choice, even for a small account, because the agency will lack the necessary resources to do the work

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Definitions:

Marital Opportunities

The chances or prospects available for individuals to get married, often influenced by societal norms, personal choices, and demographic factors.

Religion Influences

Refers to the impact religion has on the beliefs, behaviors, and societal norms, shaping cultures and individual lives.

Divorce Rate

The statistical measure showing the number of divorces per 1,000 people in a population within a given period.

Local Marriage Markets

The social and economic environments within specific geographic areas that influence individuals' opportunities and choices regarding marriage partners.